Traffic, is arguably one of the most important and fundamental elements for any online business/estore/sales funnel to succeed. Without traffics, your website is simply a printed brochure that never got sent out.
Over the years as businesses start to realize the importance of having an online presence, they begin by hiring a web designer to design a website. They will try to differentiate themselves from their competitors via the website’s aesthetic appearance, the richness of the website’s features, and so on.
However, most of them failed to leverage on their business website to acquire more business.
Why? When was the last time you took out a business card that you’d gotten from somewhere, and type the website URL into your browser to find out more about that company?
Website traffic is just like the crowd you wanted to attract to your booth every time you participate in an exhibition or event.
You need to have the crowds to come to you in order for them to know more about what you are offering, engage with you, build trust with you, like your offer, and then purchase from you.
Now you may have recognized the importance of driving traffics to your website. But how should you go about doing it?
Before we dive into how to drive traffics to your website, we need to be aware of what type of traffics are available for our reach and the strategies we can use to attract that traffic to our website.
To keep it simple, there are generally two types of traffics – Paid and Organic.
You pay to get visitors to come to your website. There are tons of channel you can buy traffic from, such as Google Ads, Facebook Ads, Yahoo Ads, Bing Ads, Snapchat Ads, Taboola, Outbrain etc. You may also purchase traffics from Ads Exchange, or go to high traffic websites and buy the banner space directly from them.
You create a good outreach from your website via various channels such as search engine, social media, blogs, articles, etc. Organic traffics normally will take a way longer time to build up as more effort is required and you will need to create plenty of values for viewers to send traffics to your website. Organic traffics is normally referred to as SEO (Search Engine Optimization) traffics.
It all depends on your objective and your marketing budget.
If you urgently need a lot of people to visit your website, paid traffics will be a better choice, as it normally takes about 30 minutes or less to start getting visitors. But you will need to pay for every single visits, and the cost can go very high if you do not plan it properly in advanced.
On the other hand, if you do not have much marketing dollars to spare, and urgency is not of your concern, organic traffic is a better choice and also more sustainable in the long run, since you do not have to pay for every visits to your website.
Honestly speaking, there is no definite answer for which no one traffic source is better than the other. It all depends on your plan and your business objective. Most businesses will use a combination of both.
Again, this depends on the quality of your traffics and how many conversion (from visitors to leads/sales) you expect from your website monthly.
Let’s take this example. John and Daniel both operate an e-store in selling socks.
Scenario 1: John posted the about his socks in on some forums related to computer games. He was getting around 2000 visits a month to his e-commerce website. Out of these 2000 visitors, John was able to secure 10 purchases on average
Scenario 2: Daniel, on the other hand, wrote some articles about socks that ranked organically on Google search results. He was getting around 200 visits a month to his e-store. However, because of these 200 visitors came to the website via intentional search for socks in Google, they are more likely to buy socks from Daniel. Daniel was able to bank 40 purchases on average.
As you can see from scenario 1 and 2, Daniel performed better than John in terms of sales figure, though he get 10x lesser visitors than John.
So, how much traffic do you need? It all boils down to sales figure. Understand your business objective before you decide how much traffics and what type of traffics you want to acquire.
The golden standard to track traffic on your website is Google Analytics. It is not only free but also powerful.
You are able to know exactly which channel and country your visitors are coming from, how many visitors are there, which pages of your website did they visits, how long they spent on your website, at which point they left your website, and so much more.
Check out this link on how to use google analytics.
High quality traffics, combined with good landing page and good offerings, bring in leads and sales to your business.
Start building your website traffics today and test out what type of traffic gives you a better conversion rate. And then, scale it up!