Why traffic is important to your website?

traffics

Traffics, arguably one of the most important and fundamental elements for any online business/estore/sales funnel to succeed. Without traffics, your website is simply a printed brochure that never get sent out.

Over the years since businesses started to realized online presence is important, they started to hire web designer to design a website, trying to differentiate via the cosmetic look of the website, the richness of the website features and so on.

However, most of them failed to leverage on their business website to acquire more business.

Why? When is the last time you take out a business card you’ve gotten somewhere and typing the website URL into your browser to know more about that company?

Website traffic is just like the crowd you wanted to attract to your booth every time you participate an exhibition or event.

You need to have the crowds to come to you, know more about what you are offering, engage with you, build trust with you, like your offer, and then purchase from you.

Now you may recognize the importance of driving traffics to your website. But how?

Before we dive into how to drive traffics to your website, we need to aware what type of traffics are available for our reach and the strategies we can use to attract the traffics to our website.

Types of traffic

To keep it simple, there are generally two types of traffics – Paid and Organic.

Paid Traffics – You pay to get visitors come to your website. There are tonnes of channel you can buy paid traffics such as Google Ads, Facebook Ads, Yahoo Ads, Bing Ads, Snapchat Ads, Taboola, Outbrain etc. You may also purchase traffics from Ads Exchange, or go to high traffics website and buy the banner space directly from them.

Organic Traffics – You create a good outreach of your website via various channel such as search engine, social media, blogs, articles etc. Organic traffics normally will take way longer times to build up as you will need to put in efforts and create a lots of values for other people to send traffics to your website. Organic traffics normally referred to SEO (Search Engine Optimization) traffics.

What is the best traffic source?

It all depends on your objective and your marketing budget.

If you urgently need a lot of people to visit your website, paid traffics will be a better choice, as it normally took about 30 minutes or less to get your visitors. But you will need to pay for every single visits, and the budget can go large when you do not plan it properly in advanced.

On the other hand, if you do not have much marketing dollars to spare, and urgency is not of your concern, organic traffic is a better choice and more sustainable in long term, since you do not have to pay for every visits to your website.

Honest speaking, no one traffic source is better than other. It all drill down to your plan, your business objective. Most of the business combine both.

What number is considered good traffics for a website?

Well, this depends the quality of your traffics and how many conversion (from visitors to leads/sales) you expect from your website monthly.

Lets take this example. John and Daniel both operate an e-store in selling socks.

Case 1: John posted the socks in some of the computer games forum and he was getting around 2000 visits a month to his e-commerce website. Out of these 2000 visitors, John was able to secure 10 purchases on average.

Case 2: Daniel, on the other hand, written some articles about socks and ranked organically on Google search results. He was getting around 200 visits a month to his e-store. However, because of these 200 visitors came to the website via intentional search for socks in Google, they are more likely to buy socks from Daniel. Daniel was able to bank 40 purchases on average.

As you can see from case 1 and case 2, Daniel perform better than John on the sales figure, though he get 10x less visitors than John.

So, how many traffics do you need? It all boils down to sales figure. Understand your business objective before you decide how many traffics and what type of traffics you want to acquire.

How do you track traffic on a website?

The gold standard to track traffic on your website is Google Analytics. It is free and it is powerful.

You are able to know exactly which channel your visitors coming from, which country they are from, how many of them, which pages of your website did they visits, how long they spent on your website, at which point they left your website, and so on.

Check out this link on how to use google analytics.

Conclusion

High quality traffics, combined with good landing page and good offerings, bring leads and sales to your business.

Start building your website traffics today and test out what type of traffics give you a better conversion rate. And then, scale it up!

If you want to know more secrets about getting tonnes of traffic to your website or e-store, click here to get a FREE copy of “Traffic Secrets” hardcover book.

Terrence Chung

Terrence is a digital marketing consultant specialized in Paid Advertising (Google, Facebook, Native), Search Engine Optimization (SEO), Lead Generation, Digital Strategy & Transformation. He is also a digital marketing course instructor teaching in NTU, Ngee Ann Polytechnic, Singapore Media Academy, Asia Web Academy etc.